Built from the ground up — literally.
My introduction to marketing wasn't in a boardroom — it was going door to door for the Red Cross, raising donations for wildfire relief in BC. That experience shaped how I think about sales and communication: you have to understand when someone is genuinely ready to listen, and you have to earn that moment.
After working in several sales and marketing roles, I pursued a longtime passion and joined 2 Track Studios in Vancouver as a sound engineer. That's where I found what marketing really meant to me — not the dashboards or the jargon, but the way a brand reaches the world. Before long, I was stepping into the business side of the studio, leading efforts to promote our subscription model and connect local artists with our space.
That passion for helping people share their work grew into a contracting career working with small and medium-sized businesses across BC. Over time, a pattern emerged. Businesses needed expert marketing support but were stuck choosing between two bad options: large agencies that locked down accounts and overpromised results, or freelancers who lacked the tools and experience to deliver real impact.
Lapiy Marketing Inc. was built to bridge that gap. You get the strategy, tools, and execution of a full agency. You keep full control of your brand, your accounts, and your data — always.
Rooted in British Columbia, our work takes inspiration from the forests around us. In nature, growth isn't one-size-fits-all — redwoods rise above the canopy while smaller plants thrive in the shade. There's no single path to success, only strategies that align with who you are, where you're growing, and what you have to work with. Our role is to understand your specific ecosystem and build a plan that helps your brand flourish within it.