Google Ads

Google Ads Management in Vancouver

Reach the right customers for your business when they are searching for your services. We build and manage Google Ads campaigns that drive qualified leads.

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Overview

Google Ads management that pays for itself

Google Ads is the fastest way to put your business in front of high-intent customers, people already searching for your service in your area. We handle campaign setup, keyword and audience targeting, bidding, conversion tracking, and ongoing optimization. The difference is in the management: tight targeting, disciplined budgets, and relentless focus on cost per qualified lead instead of vanity clicks.

What our Google Ads management includes

  • Campaign setup across Google Search and Display
  • Keyword research and negative keyword management to cut wasted spend
  • Conversion tracking: GA4, Google Tag Manager, call tracking
  • Bid strategy and ongoing budget optimization
  • Landing page guidance to lift conversion rates
  • Monthly performance reporting in plain language
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Google Ads for Vancouver service businesses, Lapiy Marketing
Fit

Is Google Ads Right For My Business?

Best when intent is high and budget is available

Google Ads works because it solves the hardest problem in marketing: intent. When someone searches "electrician near me," there's a high likelihood they need an electrician right now. Google Ads puts your business in front of that person. Budget matters most because you're paying a premium for that intent.

Your landing page has to deliver

Getting the click is half the job. The other half is what happens next. Your website, and specifically your landing page, needs to convert that intent into a contact. If your site isn't converting, Google Ads budget is wasted. See our case studies for real examples of how we combine ads and landing page strategy.

Good fit Not ideal High-intent search keywords $2,000+/mo ad budget Need leads quickly Strong landing page Tight budget only Brand-awareness focus No site to send traffic
Pricing

How Much Do Google Ads Cost?

Ad spend is separate from our management fee

Google lets you set a daily budget just like Meta Ads, starting as low as $1/day. But that number doesn't mean you'll see results. You pay per click, and the cost is set by the keyword you're bidding on. For a keyword like "electricians near me," cost per click can range from $0.20 to $300 depending on your area and competition.

Minimum $2,000/month in ad spend

Below that, Smart Bidding doesn't have enough conversion data to optimize properly. Google generally needs 15 to 30 conversions in a 30-day window before its automated bidding starts working the way it's supposed to.

Our recommendation is $2,000/month in ad spend plus our $1,500/month management fee. See pricing for how that fits our tiers.

Pricing is custom-quoted From $3,500/mo total Custom Ad spend paid directly to Google $2,000 ad spend + $1,500 management fee
Timeline

How Long Until I See Results?

First leads can arrive within days

Results can show up in as little as 1 to 5 days, depending on your budget, the average CPC for your keywords, and what you mean by results. Form submissions or phone calls can start coming in before the learning phase completes.

Consistent volume takes 2 to 4 weeks

The learning phase typically takes 2 to 3 weeks to complete. That's the point at which you can expect consistent lead volume, not just occasional activity. Month two is usually where efficiency really starts to improve.

Day 1-3 Week 1-2 Month 1 Month 2+ Live Data collection Optimization Efficiency gains
Common Questions

Google Ads. FAQs

How much budget do I need to run Google Ads?+
We recommend a minimum of $2,000/month in ad spend for a local service-based business.
Do you guarantee results with Google Ads?+
No. We don't guarantee anything beyond putting together the best available strategy and execution for your business. We've found that approach generates results. See our case studies. We're not an agency that markets on false promises or guarantees. Our reputation is our most valuable asset and we guard it closely.
What percentage of my ad spend goes to Lapiy Marketing vs. Google?+
Our management fee isn't a percentage of spend, it's flat and scales with your ad spend tier. The reasoning: more ad spend means more campaigns, ad groups, landing pages, A/B tests, and general account refinement, which means more hours of work. Google Ads engagements start at $3,500/month total: $2,000 in ad spend paid directly to Google, and $1,500 for our management fee.
Who owns the Google Ads account?+
You own the account, full stop. We manage it. You can access it anytime and see the numbers yourself. We're glad to educate along the way. Ask questions anytime.
Can I pause my Google Ads campaign at any time?+
Yes. You can pause at any time and immediately stop spending money.

Ready to generate leads with Google Ads?

Get a free Google Ads industry analysis. We'll pull real data for your market and tell you honestly whether Google Ads makes sense for your business.

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