Marketing Strategy Vancouver

Overview

Strategy before spending

Most marketing mistakes aren't bad execution. They're spending money on the wrong thing in the wrong order. A business that jumps straight to Google Ads before their website can convert visitors is burning budget. A business that invests in SEO when they need leads this month is going to be frustrated with the timeline. A business that runs Meta Ads without the capacity to follow up on leads is wasting the spend.

Marketing Strategy is an advisory engagement. We sit down with you, understand your business, your revenue model, your customer, your competitive landscape, and your goals, then tell you honestly where your next marketing dollar should go and why. Not based on what we sell. Based on what makes sense for your business.

What a marketing strategy engagement covers

Business and revenue model review
Competitive landscape overview
Channel assessment: which marketing channels fit your timeline, budget, and goals
Prioritization: what to do first and why
Written roadmap and recommendations you can take anywhere
Ongoing check-ins as the strategy is implemented, if needed

Fit

Is Marketing Strategy Right For My Business?

Best for businesses at a crossroads

Marketing Strategy works best when you've tried marketing before and it hasn't worked and want to understand why, when you're about to invest a meaningful amount and want to make sure you're spending it in the right place, or when you're growing and the approach that got you here won't get you to the next stage.

Also works for skeptics

It's a good fit for business owners who are skeptical of agencies and want an independent read on what they actually need before committing to anything. We'll tell you honestly what we think, even if the answer is that you don't need us. See how we work for more on that.

Pricing

How Much Does Marketing Strategy Cost?

Scoped after an initial conversation

Marketing Strategy engagements don't have a fixed price because the scope varies significantly. Some clients need two sessions and a written summary. Others need an ongoing advisory relationship over several months with detailed channel roadmaps and regular check-ins as the strategy is executed.

No obligation to commit upfront

We scope it after an initial conversation and give you a clear number before any work starts. Get in touch and we'll tell you what we think it would take, with no obligation. See our pricing page for context on how this sits relative to our other services.

Start the Conversation

Timeline

How Long Does a Strategy Engagement Take?

A few sessions to several months

Some clients need a handful of consultations over a couple of months. Others need a longer engagement with written roadmaps and ongoing check-ins. We scope it based on your situation and tell you upfront what to expect.

What We Won't Do

We won't tell you to spend money on marketing if we don't think it's the right move. Sometimes the honest answer is: your product needs work before marketing will fix anything. Sometimes it's: you don't have the budget to do this properly yet. We tell you that even if it means less work for us.

Common Questions

Marketing Strategy. FAQs

What's the difference between Marketing Strategy and your other services?+

Our other services are execution. Marketing Strategy is advisory. We help you decide what work should be done, and by whom. If the answer is one of our own services, we'll tell you. If the answer is something else, we'll tell you that too.

Do you implement the strategy you create, or just advise?+

Just advise. If the strategy points toward one of our other services, we're happy to execute it, but this engagement itself is planning and direction, not execution. You can take the roadmap and implement it yourself, hire someone else, or hire us.

How long does a marketing strategy engagement take?+

It varies. Some clients need a handful of consultations over a couple of months. Others need a longer engagement with written roadmaps and ongoing check-ins. We scope it based on your situation.

Will you always recommend digital marketing?+

No. Sometimes the honest answer is that digital isn't where your next dollar should go yet, and we'll tell you that even though it means less work for us. Word of mouth, partnerships, trade shows, or simply improving your product might be the right move.

How much does a marketing strategy engagement cost?+

There's no set number. Cost depends on scope: how many sessions, how much documentation, how long the engagement runs. We give you a clear number after an initial conversation.

Marketing Strategy