What Are Meta Ads?
Meta ads refer to Facebook, Instagram, Threads, and WhatsApp advertising. They're visual images, videos, or GIFs that you pay to have shown to people while they're using one of those platforms.
What Our Meta Ads Service Includes
- Strategy based on data with timelines and clearly marked goals
- Full Meta Business Suite, Ads Manager, and conversion tracking setup so the data you're seeing is accurately tracked
- Campaign build, targeting, ad copy, and creative assets built for your goals
- Monthly or bi-weekly reporting that's clear and easy to understand
Are Meta Ads Right For My Business?
Good for volume, requires follow-up capacity
Meta Ads drive a lot of volume, but the quality of leads is variable. A good campaign can bring in 20 to 40% qualified leads, meaning you'll sort through some junk. That's inevitable. The good news: the more conversions we get, the more data feeds back into Meta, and qualified lead percentage increases over time. You need the bandwidth to follow up with all of them.
Not a fit if you can't handle volume
If you don't have the capacity to follow up with a large volume of leads, Google Ads may be a better option. Google Ads is generally more expensive, but it delivers higher-intent leads in lower volume, which is easier to manage.
How Much Do Meta Ads Cost?
Flexible daily budgets, but minimums matter
You set a maximum daily budget, anywhere from $1/day to $10,000/day. Meta averages spend over the week. For a local service-based business, $25/day ($750/month) is the absolute minimum we've observed to produce measurable results. Below that, the data is too thin to optimize from.
Ad spend is separate from our fee
Ad spend is paid directly to Meta. Our management fee is separate and flat, not a percentage of spend. See how we price Meta Ads engagements on our pricing page.
How Long Until I See Results?
Setup takes 3 to 5 business days from scratch
If you're starting with no Meta Ads account and no conversion tracking, it takes 2 to 3 business days to get everything configured correctly, plus another 2 to 3 days to write ad copy and build creatives.
First conversions within days of launch
Once the campaign launches, expect conversions within 2 to 3 days. Rough rule of thumb: 1 to 2 weeks before results roll in from scratch, 2 to 4 days from a good foundation. See exactly how we work with clients on our How We Work page.
Meta Ads. FAQs
Meta Ads resources
In-depth guides on Meta advertising coming soon. In the meantime, explore our full blog for digital marketing resources.