OP Media Group
The Challenge
OP Media has strong print recognition across BC but struggled to convert that into meaningful digital revenue. Early influencer campaigns were too expensive and resource-intensive. They needed a scalable content approach that drove newsletter sign-ups and website traffic without a large production budget.
What We Did
Introduced a user-generated content framework (3/5 UGC, 1/5 magazine content, 1/5 promotional posts), maximizing their existing content library while dramatically reducing production cost. Executed across British Columbia Magazine, BC Outdoors Magazine, and Pacific Yachting Magazine.
Results
- ✓Combined Facebook and Instagram reach increased by 2.5 million
- ✓691.3% year-over-year increase in content interactions
- ✓3.8% increase in organic social traffic to the website
- ✓Secured long-term partnerships with leading outdoor brands
- ✓Reached 40,000+ people across Facebook campaigns for the BC Outdoors Show 2025
- ✓Record-breaking BC Outdoors Show attendance, highest since 2022 launch
"Lapiy Marketing has become an extension of our team. Mark brings the expertise, consistency, and genuine care that makes all the difference. Our social reach and engagement have grown in ways we didn't think were possible on our budget."
Desiree Miller, OP Media Group
Partnership ongoing
Roka Projects
The Challenge
Roka operates in one of Vancouver's most competitive renovation markets. Before engaging Lapiy Marketing, the business had no defined brand identity, no consistent digital presence, and no clarity on who their ideal client actually was. The website was generic, the messaging was indistinct, and organic search visibility was near zero, averaging position 90+ for relevant keywords.
What We Did
Started with brand positioning: defining Roka's target client, articulating what separated them from the competition, and building a brand identity and messaging framework around that clarity. From there rebuilt the website to reflect the brand, optimized for local SEO, and introduced a multi-channel marketing presence across Google, Meta, and social content.
Results
- ✓Contributed to doubling the company's revenue year over year
- ✓Average Google search position improved from 90+ to top 15 for core renovation keywords
- ✓Search impressions doubled following SEO-focused website rebuild
- ✓Defined target client profile and brand positioning from the ground up
- ✓Rebuilt and iterated the website through multiple versions as the business evolved
- ✓Established consistent brand voice across all content and creative channels
"Mark has been working with us at Roka Projects and we could not be happier. He cares about his work and it shows! Looking forward to a long relationship and continued success."
Gordon Green, Roka Projects
Partnership ongoing since 2024
Rubberworks
The Challenge
Rubberworks needed to generate leads quickly and cost-effectively across two platforms: Meta for volume, Google for intent. The goal was to prove both channels independently, compare cost-per-lead and lead quality, and identify where budget was best invested long-term.
What We Did
On Meta: built and launched targeted ad creative from scratch, managing audience selection, creative testing, and campaign optimization. On Google: wrote all ad copy, built the campaign structure, and managed bids against a competitive local market. Both campaigns ran concurrently to allow direct channel comparison.
Results
- ✓196 blended leads across both platforms
- ✓Approximately $5,600 in total ad spend
- ✓Direct channel comparison to guide long-term budget allocation
Crave Catering
The Challenge
Crave operates in a saturated market where smaller competitors undercut on price for low-value contracts. With a fixed budget and limited capacity, the goal was to stop competing for small jobs and focus spend exclusively on attracting high-value corporate clients. Existing Google Ads campaigns were pulling in unqualified traffic, conversion tracking was inaccurate, and spend was being wasted on keywords that attracted the wrong buyers.
What We Did
Rebuilt the Google Ads campaign from the ground up. Focused targeting on high-intent corporate event keywords, implemented aggressive negative keyword pruning to eliminate low-value traffic, and rebuilt conversion tracking so every metric reflected real business outcomes. Ad spend was reduced by 30% from the prior period while maintaining and improving performance across every meaningful metric.
Results (May to September 2025)
- ✓30% reduction in ad spend vs. prior contractual period
- ✓Same conversion volume maintained despite reduced spend
- ✓Measurable improvement in lead quality: fewer low-value inquiries
- ✓Conversion tracking rebuilt for full accuracy
The Other Skincare Company
The Challenge
The Other Skincare Company is a Canadian ecommerce skincare brand selling through Shopify. They needed to build a Meta Ads presence from scratch, with no prior advertising history, no pixel data, and a limited budget. The challenge was generating real purchase conversions, not just traffic, while keeping cost per purchase low enough to sustain growth.
What We Did
Built and launched Meta Ads campaigns from the ground up, including full Meta Business Suite setup, pixel installation, and conversion tracking configuration. Developed the campaign structure to test awareness, retargeting, and conversion objectives in sequence, feeding purchase data back into the algorithm to improve targeting over time. Creative direction and ad copy handled in-house.
Results
- ✓102 purchases over 4 months
- ✓$60.17 blended cost per result across all campaign objectives
- ✓1% link click-through rate
- ✓Retargeting campaigns delivered purchases at $23/purchase
- ✓1.33x blended ROAS
"Mark is very knowledgeable and experienced digital marketer and really cares about the success of his clients."
Elitsa Milanova, The Other Skincare Company
YachtCan
The Challenge
OP Media Group needed a fully functional boats-for-sale marketplace built from the ground up: one that could handle user accounts, broker listings, and admin oversight without relying on expensive third-party platforms. The platform needed to serve both private sellers and professional brokers, with enough filtering and search functionality to make it genuinely useful for buyers.
What We Built
A complete web application with user registration, listing creation and management, and a multi-tiered admin system. Brokers can post and manage their inventory. Buyers can search, filter, and connect directly. Admins control what gets published and who gets access.
Platform Features
- ✓User account creation with admin approval workflow
- ✓Listing creation, editing, and management by registered users
- ✓Admin approval and denial for both listings and accounts
- ✓Advanced search and filtering by boat type, year, location, and broker
- ✓Photo galleries on individual listings
- ✓Direct contact via phone, email, and broker website link on each listing
- ✓Routes buyers directly to brokers: no platform middleman
Cross Cultural Journeys
The Challenge
Fragmented digital infrastructure: a limited website platform, a newsletter tool that didn't connect to the website, and email lists spread across separate systems. High ongoing costs and an interface the business owner couldn't manage independently.
What We Did
Rebuilt the website on Squarespace and consolidated the newsletter and email lists into the same platform. Reduced the number of tools from three to one and handed off full admin access with the owner capable of managing everything independently.
Results
- ✓Unified digital presence: website, newsletter, and email in one system
- ✓Reduced ongoing platform costs
- ✓Owner fully independent: no ongoing vendor dependency
- ✓Stronger, more consistent online presence